After spending some time looking at the type set under the clipping mask, shown above, I have noticed a few areas to improve on. I have highlighted these in red. These are sections where the alignment of the pattern and type have caused some unsightly edges and extrusions. With some adjustments, I should be able to find some alternative to this.
With all this attention to detail, I think it’s important to take a step back from the work I have produced in the last week and evaluate where I’m at. I’m yet to go back to start sketching out rough ideas for logos/identities from scratch.
In some ways I feel like I got lucky, in the sense that I was able to find the similarities between the Summer Show work and how it can be translated into this Winter Olympics, nevertheless I’m content with the work that has been produced recently.
Similar to the Canada Olympic Team Branding that I posted yesterday, having such a clean and simple identity is all well and good visually, but what is crucial is that these few design components have been executed with purpose, reason and context.
Does this diagonal stroke best symbolise what I want a Scottish Winter Olympics to represent?
These are problems I will be investigating in the near future, as well as extending my contextual knowledge of what an Olympic Games should be, and how other artists and designers have responded to this task.